Hell'o Monsthell'o monsters tool over the Kartel shop in Brussels.
click here> http://www.myspace.com/hellomonsters
for Hell' o Monsters and
here> http://www.dcorner.be/
for the website of the shop
Background – What do you think is the background, which has informed this work?
(Market, Competition etc)
Kartell is an Italian company that makes and sells plastic contemporary furniture. The company, headquartered in Milan, and they invited “Hell’O Monsters” to design thire window display.
Hell’O Monsters is a collective monster made of four heads.
Desro, Blastus, Erwing33 and Tatone are Brussels based street artists/ graphic designers
each of them has a different style or technique but their strength is that they mix really well together.
They used to work on walls, paper or any other thing that can let place to their ‘monster based’ imagination but they also do sculptures sometimes.
Audience and context – Who do you believe is the target audience?
The main target could be some one interests about street art, illustration and graphic design thing, also of course some one who appreciates the contemporary furniture. The age of the target audiences could be people between the ages of 28-60.
What is the context for this piece of communication?
The illustration of the window display title is “The Human Trouble with Dream”, so “Hell' o Monsters” created an illustration about some people/monsters are quite struggle to living in the same area. I thought they want to though the illustration to say life is not easy, so we have to raise our life style than enjoy our life. Obviously Kartell want to attract younger people to buy their products, that why they used illustration for the window display.
3) Executional guidelines – Describe the key words (mood, personality or visual qualities etc) that has informed this work? What are the materials, techniques and processes used to create this piece of communication?
Keywords: Street art, Passion, human nature, lovely, Contemplating
Inspiration: Keith Harring, Blu, graffiti, human nature
This Illustration was creating with hand drawing illustration then used spray filled the colors.
If you were commissioned to design this work yourself – what are the stages in the research and design process you would use?
Research processes
-Find the background of the company. Investigate the target audience.
-Look over the previous and other visual works of the contemporary furniture.
-Find out the company’s brand identity.
-Consider some of the illustrators worked for the wall painting.
-Investigate the illustration’s tactic for the wall painting.
Design processes
-Draw the illustration for the main concept.
-Find the information about the size of the location.
-Consider what kind of materials will go to use for the painting.
-Consider the best colors are match with the company’s brand identity.
How might these processes relate to your own research?
I want to create my own street fashion brand, and I will go to use street art for the brand promotion, so this quite relates to my own research. I think “Hell'o Monsthell'o” doing the seemlier thing with my project; they are also trying to use their illustration/street art to promote their works or some company, “Hell'o Monsthell'o” is a good case studies which connect with my personal project.
